To build brand awareness in Italy and abroad, among explorer people from 30-60 years, we developed a communications campaign under the concept "The land of dolce far niente".
Sala Monferrato is a small Italian village with 446 people, mainly elderly population (average age of 65). It's located in the Piedmont region, just over an hour from Milan, Turin and Genoa.
My role:
Copywriting, Concept, Manifesto
Copywriting, Concept, Manifesto
Dolce far niente is a state of mind.
Every person in the world knows this Italian expression.
It means doing nothing, none, zero. Enjoying the splendor of life at the highest level.
Sala Monferrato is the sweet spot for this immersive experience. We are 1 hour away from Milan, Turin and Genoa. Imagine the silence and calm by this side. It’s priceless.
We have beautiful landscapes, sustainable wine, sophisticated food, historical heritage, kms of wonderful and pleasant vineyards and so much more.
Dolce far niente is for everyone who wants to stop the time.
Our land is translated into dolce far niente.
